Our pioneering agronomist, Jan De Smet convinced us that coffee could grow in the land of tea. With his know-how and a group of innovative Chinese farmers, we made it happen. Now 15,000 farming families are producing delicious Arabica coffee in the Yunnan province.
Jose, Fernando and Andrea, from our NESCAFÉ R&D Farm in Ecuador, have spent decades developing our coffee super-trees. They naturally resist disease, are less thirsty, and produces super juicy coffee beans too. Nice work amigos!
NESCAFÉ produces plantlets that enhance tree density, so that less land space is used. With more trees being able to grow on the same area of land, coffee farmers in Indonesia are able to get 30% better yield and also reduce costs. Win, win.